Why Us?

OPTIMABILITY

THE FOUNDERS

Why work with us?

Despite growing up with a passion for entrepreneurship,

Martin & Ioan both slipped into the "rat race" as a teenagers. While attending university, they experienced a pivotal moment which left them faced with two choices, settle in this comfort or take a chance on himself.

Martin Nikolov

Co-Founder
Ironman Athlete, 4x Record Breaking Weightlifter, Vancouver Real Estate Consultant

Ioan Popov

Co-Founder
Ironman Athlete, WNBF Bodybuilder, Sports Nutritionist, Precision Health Certified

Our Vision

Our vision is to be the go-to health optimization concierge for entrepreneurs around the world looking to optimize their health in an efficient manner without sacrificing time away from their other priorities.

Our Mission is to help elite entrepreneurs and business professionals take their productivity, focus, and quality of health to their fullest potentials, while optimizing their time as much as possible.

Our Values

Embracing reality and tackling obstacles accordingly
Our users entrust us with their money, their businesses, and their livelihoods. Millions of businesses around the world (individuals, startups, and large enterprises) are open for business only if we are. When we mess up, miss a deadline, or slow down, it matters. We take that responsibility seriously.

Effective Decision-making
By the standards of the rest of the world, we overtrust. We’re okay with that.

Longterm Meaningful Relationships
Through the tools that we build, we want to push the world to create better products and services.

Integrity
We care about being right and it often takes reasoning from first principles to get there.

Continuous learning and improvement
Stripes do what’s best for the organization overall.

Healthy mind, healthy body
We are micro pessimists but macro optimists.